New Colgate Sensitive Maximum Strength Toothpaste has a unique, dual-formula technology that contains a white paste and a blue gel in a special dual-formula tube.
What do you get when you brush with Colgate Sensitive Maximum Strength Toothpaste?
Fast soothing relief in under two weeks
Long-lasting protection with regular use
Protection against sudden sensations from hot, cold and sweet foods
As gums recede, parts of your teeth that aren't protected by enamel are uncovered. As a result, thousands of microscopic pathways that lead into the tooth's nerve center are exposed. When your teeth come into contact with something hot, cold or sweet, these little pathways carry the sensation directly to the nerves and cause pain ... Ouch!
Your dental professional knows that one of the best ways to start is by brushing twice a day with an anti-sensitivity toothpaste like new Colgate Sensitive Maximum Strength Toothpaste!
Designed to gently clean sensitive teeth and gums. Look for this toothbrush in the specialty oral care section of your local store.
* Contains 5% potassium nitrate (FDA required amount) for hypersensitivity