Colgate-Palmolive Colgate Sensitive
Product Information Frequently Asked Questions Sensitivity Poll




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 Frequently Asked Questions
If you've ever felt a painful sensation in your teeth after drinking or
eating hot or cold food and beverages, you've experienced tooth
sensitivity. And you're not alone. It's a condition that is estimated to
affect one out of four adults, often coming and going over time.

Sensitive Teeth
Dentistry Questions

Colgate Sensitive Maximum Strength Toothpaste
Label Questions
Product Questions

Dentistry Questions
  1. My teeth are only sensitive sometimes. Is this common?
  2. Yes. Many adults have occasional sensitivity to hot, sweet or cold food and beverages. Others suffer from constant pain. Regardless of the frequency of your pain, let your dentist or hygienist know. They can recommend proper treatment for tooth sensitivity.

  3. How are sensitive teeth treated?
  4. Sensitive teeth can usually be treated with an anti-sensitivity toothpaste like new Colgate Sensitive Maximum Strength Toothpaste.

  5. How long does it take to get relief? How long will the relief last?
  6. Speed of relief will vary from person to person. Colgate Sensitive Maximum Strength Toothpaste was clinically tested and proven to show that, on average, consumers experienced relief in ten days. And Colgate Sensitive Maximum Strength Toothpaste continues to provide long lasting protection with regular use.

  7. Can people that don't have sensitive teeth use this product?
  8. Yes. Colgate Sensitive Maximum Strength Toothpaste is effective at cleaning teeth, contains cavity-fighting fluoride and has a refreshing, clean mint taste.

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Label Questions
  1. What does long lasting protection mean?
  2. Long-lasting protection with regular use means that as long as you continue to use the product it will be effective. In fact, the effect of the product improves over time.

  3. Why should children under 12 years of age consult a dentist or physician before using the sensitive toothpaste?
  4. Children under 12 years of age rarely suffer from tooth hypersensitivity. If children under 12 years of age do experience tooth pain, it may be a more serious condition. Accordingly, the FDA is not recommending use of an anti-sensitivity toothpaste for children under 12 years of age unless a dentist or physician determine that there is a need.

  5. Why does it mention to use a soft bristle toothbrush?
  6. Tooth surface abrasion and recession of the gums can cause tooth sensitivity. A hard bristled toothbrush promotes both. The ADA and FDA also recommend use of a soft bristled toothbrush.

  7. Why does it mention "Do not use this product longer than 4 weeks unless recommended by a dentist or physician?"
  8. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. If after 4 weeks of use you do not experience sensitivity relief, see your dentist.

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Product Questions
  1. What makes Colgate Sensitive Maximum Strength Toothpaste so special and different from other anti-sensitivity toothpaste?
  2. Colgate Sensitive Maximum Strength Toothpaste is based on an advanced technology that provides significantly more pain relief for hypersensitivity. It is the first and only anti-sensitivity toothpaste to combine a paste and gel in a unique, dual-formula tube. This revolutionary formula provides the maximum strength amount of the active ingredient, potassium nitrate, which helps relieve the pain from sensitive nerves inside teeth. In addition, the paste and gel contain special ingredients at different pH levels. These ingredients combine when you brush to enhance the performance of the potassium nitrate. The combination of ingredients helps to increase the amount of potassium nitrate that effectively penetrates into teeth.

    Colgate Sensitive Maximum Strength Toothpaste provides you with 1) Significantly more pain relief than *Sensodyne®. , 2) Fast, soothing relief in under two weeks, and 3) Long-lasting protection with regular use.

  3. What is Colgate Sensitive Maximum Strength Toothpaste?
  4. Colgate Sensitive Maximum Strength Toothpaste is an advanced new toothpaste made especially for people with sensitive teeth. It contains a unique dual-tube formula that provides fast soothing relief to sensitive teeth in under two weeks and long lasting protection against sudden sensations from hot, cold and sweet foods. Plus, it contains cavity-fighting fluoride and has a refreshing clean mint taste.

  5. What is Potassium Nitrate? How does it stop sensitivity?
  6. Potassium Nitrate is a chemical compound. In toothpaste, it is the active ingredient that penetrates through the teeth to relieve the pain from sensitive nerves inside teeth. Additionally, it is the FDA approved ingredient to treat tooth hypersensitivity.

  7. How long does it take to get relief, and how long will the relief last?
  8. Some people begin to feel relief in the first few brushings. An independent clinical study has documented that on average, Colgate Sensitive Maximum Strength Toothpaste provides effective pain relief within 10 days. And Colgate Sensitive Maximum Strength Toothpaste continues to provide long lasting protection with regular use.

  9. Is Colgate Sensitive Maximum Strength Toothpaste clinically superior?
  10. Yes. Several independent clinical studies demonstrate that Colgate Sensitive Maximum Strength Toothpaste provides superior pain relief vs. Sensodyne.

  11. Can I use Colgate Sensitive Maximum Strength Toothpaste as an everyday toothpaste?
  12. Yes, Colgate Sensitive Maximum Strength Toothpaste effectively cleans teeth, provides everyday cavity protection and has a refreshing clean mint taste.

  13. How does Colgate Sensitive Maximum Strength Toothpaste fight cavities?
  14. Colgate Sensitive Maximum Strength Toothpaste fights cavities with stannous fluoride (one of three fluorides approved by the FDA).

  15. Does Colgate Sensitive Maximum Strength Toothpaste clean as well as regular Colgate toothpaste brands?
  16. Colgate Sensitive Maximum Strength Toothpaste is an excellent cleaning toothpaste and cleans as well as regular Colgate toothpaste brands.

  17. Why is Colgate Sensitive Maximum Strength in a stand-up tube?
  18. The stand-up dual-tube is used to encourage you to stand the tube up, allowing the paste and gel to settle in the tube nozzle. As a result, you will get even dispensing of paste and gel.

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   *Sensodyne is a registered trademark of Dentco, Inc